Top 5 Social Apps on Android in Colombia Q4 2023

In Q4 2023, the performance of the top five social apps on the Android platform in Colombia presented notable trends. The data, sourced from Sensor Tower, reveals insights into the weekly downloads, revenue, and active user patterns for TikTok, Facebook Lite, Instagram, Instagram Lite, and Facebook.

TikTok from TikTok Pte. Ltd. saw an impressive quarter with weekly downloads peaking at around 582K in mid-October. Despite a slight decline towards the end of the quarter, it maintained strong download numbers, closing the year with approximately 264K downloads in the final week. The app's revenue varied between $6.7K and $8.3K, showing a general downward trend from October to December. Active users hovered around the 9.6M mark, with minor fluctuations throughout the quarter.

Facebook Lite by Meta Platforms, Inc. displayed a steady download trend, with numbers ranging from 198K to 341K weekly downloads. The app's active user base showed a notable increase, from 8.1M at the beginning of the quarter to 8.2M by the end of December.

Instagram maintained a consistent performance in weekly downloads, starting at 138K and peaking at 213K in mid-December. Revenue figures showed modest growth, with weekly earnings ranging from $2.2K to $3.3K. The app boasted the highest number of active users among the top five, with figures consistently above 18M throughout the quarter.

Instagram Lite experienced a surge in downloads, particularly in October and November, with weekly numbers reaching up to 148K. Active users remained relatively stable, fluctuating around the 390K mark.

Facebook also from Meta Platforms, Inc., displayed a steady download pattern, with a peak of 115K in the final week of December. Revenue showed minor variations, ranging from $1.9K to $2.5K per week. Active users consistently exceeded 15M, with a slight increase towards the end of the quarter, peaking at 15.2M in mid-December.

For more detailed insights and data trends, visit Sensor Tower.